Schema Markup Generator
Generate JSON-LD schema markup for articles, FAQs, products, breadcrumbs, and more.
How to Use
- Select the schema type from the dropdown.
- Fill in the fields for that schema type.
- Click Generate to produce the JSON-LD output.
- Copy the <script> block and paste it into your page's <head> or body.
When to Use This
- Marking up an FAQ section you just wrote, where typing the nested Question and Answer objects by hand is where mistakes creep in.
- Adding BreadcrumbList data to a category page whose on-screen breadcrumb has no machine-readable equivalent behind it.
- Giving a developer a worked example of the JSON-LD shape for a type they have not used before, to adapt into a template.
- Describing a single-location business once, with name, phone and address, for a contact page that has never carried structured data.
Frequently Asked Questions
About This Tool
Structured data is a description of a page written for machines: a block of JSON-LD in a script tag that names a type from the schema.org vocabulary and lists its properties. Search engines read it to decide whether a page is eligible for a rich result, such as a breadcrumb trail or an expandable FAQ. Eligibility is not a guarantee, the markup has to match what the page visibly shows, and the engine still chooses what to display.
This generator builds six types: Article, FAQPage, Product, BreadcrumbList, LocalBusiness and WebSite. FAQ and breadcrumb entries are repeatable rows, product availability becomes a schema.org URL, and the WebSite type adds a SearchAction pointing at /?s={search_term_string}. The output is a complete script block with @context set to https://schema.org, printed with two-space indentation.
Notes & Limits
- The form covers the fields it shows and no others. Article has no image or dateModified, Product has no aggregateRating or sku, LocalBusiness has no opening hours.
- Nothing is checked against Google's required and recommended property lists, so a block can be valid JSON-LD and still not qualify for any rich result.
- The WebSite SearchAction assumes a WordPress-style /?s= search URL. If your search lives at /search?q=, edit the urlTemplate before using the block.
- Text is inserted as entered, so an FAQ answer containing the characters </script> will close the block early. Strip that sequence out of pasted content.