UTM Builder
Build UTM-tagged URLs for Google Analytics campaign tracking.
How to Use
- Enter your destination URL (e.g. https://example.com/landing).
- Fill in Source, Medium, and Campaign name (required).
- Optionally add Term and Content for more granular tracking.
- Copy the generated URL and paste it into your ad or email.
Frequently Asked Questions
QWhat is a UTM parameter?
UTM parameters are tags appended to a URL that tell Google Analytics where your traffic came from. The five parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
QAre UTM parameters case-sensitive?
Yes — "Email" and "email" are tracked as different sources in GA. Use consistent lowercase naming for clean reports.
QDoes this store my URLs?
No. Everything runs in your browser and nothing is saved or transmitted.
About This Tool
UTM (Urchin Tracking Module) parameters were introduced by Urchin Software and adopted by Google Analytics. They are the standard method for tracking campaign traffic in analytics platforms.